The clothes are secondary.
Almost everyone acknowledges this, including Ralph Lauren himself, who has long been vocal about not considering himself a fashion designer.
“I never liked fashion,” he told The New York Times in 2021.
But how does Ralph Lauren build these worlds?
It’s a question being pursued by several young American fashion founders, desperate to capture this formula (not to mention the revenue, $6.2 billion in the 2022 fiscal year, according to the company) and imbue their so-called lifestyle brands with nostalgia.
Persons:
Ralph Lauren, “, ”, Mr, you’ve
Organizations:
New York Times